Introduction
Browndages is a brand that offers adhesive bandages for people with dark skin tones. The brand was founded by Dr. Ebony McMillan, who noticed the lack of diversity in the bandage industry. In 2021, Browndages appeared on Shark Tank and received an investment from Mark Cuban. Since then, the brand has seen tremendous success and growth.
The Impact of Browndages
Before Browndages, people with dark skin tones often had to settle for bandages that didn’t match their skin tone. This may seem like a small issue, but it can have a significant impact on someone’s self-esteem and confidence. Browndages has filled a much-needed gap in the market and has given people of color a bandage option that matches their skin tone.
Browndages has also brought attention to the issue of diversity in the healthcare industry. It’s not just bandages that lack diversity; many other medical products and devices are designed with only white patients in mind. Browndages has sparked a conversation about the importance of diversity and inclusion in the healthcare industry.
The Shark Tank Experience
Appearing on Shark Tank was a game-changer for Browndages. Dr. Ebony McMillan was able to pitch her idea to a panel of successful entrepreneurs, including Mark Cuban. Cuban was impressed by the brand’s potential and offered $150,000 in exchange for 15% equity.
The exposure from Shark Tank was invaluable for Browndages. The episode aired in February 2021, and soon after, the brand saw a surge in sales. The Browndages website crashed due to the influx of traffic, but the team was able to quickly adapt and keep up with demand.
Growth and Expansion
Since appearing on Shark Tank, Browndages has continued to see impressive growth. The brand has expanded its product offerings to include other items such as gauze and wound care kits. Browndages has also partnered with retailers such as Walgreens and Target to make its products more widely available.
In 2023, Browndages is projected to have over $10 million in sales. The brand has also been recognized for its impact and was named one of TIME Magazine’s Best Inventions of 2022.
Beyond Bandages
Browndages has not only filled a gap in the bandage industry but has also become a symbol of representation and inclusivity. The brand has inspired others to create products that cater to underrepresented groups. Dr. Ebony McMillan has also become a prominent figure in the healthcare industry and has given talks on the importance of diversity and inclusion.
Conclusion
The success of Browndages is a testament to the power of representation and inclusivity. The brand has filled a much-needed gap in the market and has sparked important conversations about diversity in the healthcare industry. Browndages is not just a bandage brand; it’s a symbol of progress and change.
As we move forward, it’s essential to continue to prioritize diversity and inclusion in all industries. Browndages has shown that catering to underrepresented groups can lead to tremendous success and impact.
